Saturday, July 20, 2024

HomeMarketing StrategiesMaximize workflow & budget efficiencies across your media

Maximize workflow & budget efficiencies across your media

In this series of posts, we showcase how marketers can utilize Display & Video 360 to unify their media and maximize both workflow and budget efficiencies. We highlight key features that streamline the planning & buying processes to help you combine inventory sources, and allow you to manage frequency while quantifying its value — all within one platform. Display & Video 360 continues to future-proof these tools using a combination of advanced machine learning technology, first-party data signals and privacy-preserving APIs. Campaign Manager 360 can also help provide additional clarity on reach and frequency performance, further enabling you to connect your marketing spend with tangible results.

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