A new AI-powered infinite canvas shopping experience is reshaping how consumers explore and purchase products online, as Onton unveils its dynamic, image-driven platform aimed at speeding up buying decisions.
AI-Powered Infinite Canvas Shopping Experience Enters Market
Latest Developments
Onton, formerly known as Deft, officially launched its generative AI-enabled shopping tool that allows users to interact with an endless canvas of images tied to products. The experience uses machine learning to curate visual suggestions based on user behavior, with the goal of guiding quicker purchase paths.
Background and Context
Founded to blend technology with retail psychology, Onton’s rebranding signals a push toward immersive commerce tools. By replacing static product listings with dynamic, stream-like visuals, the platform aims to replicate the organic feel of window shopping—enhanced by AI prediction capabilities. The approach aligns with broader AI Driven Consumer Behavior Analysis Trends that personalize user journeys while aiming to reduce decision fatigue.
Industry Reactions and Expert Opinions
Retail analysts suggest the infinite canvas concept may appeal to Gen Z and millennial shoppers, who prefer intuitive, scrollable interfaces. Critics, however, note the challenge of preventing decision fatigue in visually dense environments. Onton claims its AI filters are designed to address this by narrowing options intelligently. Such concerns mirror those raised in discussions around AI Driven Consumer Behavior Analysis Trends, where designers navigate balancing personalization with digital wellness.
Figures or Data Insights
- Onton reports a 27% increase in user engagement during early tests.
- Conversion rates improved 15% over traditional grid-based product views.
- Onton observed a 40% reduction in cart abandonment when shoppers used the canvas tool.
- “Buyers spend more time on products they discover visually rather than search,” said an Onton spokesperson.
Outlook and Next Steps
Onton’s AI shopping interface could signal a broader shift toward passive discovery in ecommerce. The company plans to expand its API offerings to partner retailers and explore integration with mobile-first platforms where visual commerce thrives.
As more retailers experiment with AI-driven, visual-first interfaces, Onton’s launch adds momentum to the growing trend of intelligent shopping environments built for speed, discovery, and personalization.
