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HomeEcommerceBeyond Discounts, Community and AI Drive Gen Z Loyalty

Beyond Discounts, Community and AI Drive Gen Z Loyalty

Gen Z shoppers engaging in-store with clothing, reflecting community-driven loyalty experiences.

Gen Z loyalty is shifting from discounts to community-driven experiences and AI personalization. Brands like IKEA and Nordstrom demonstrate how experiential programs and digital tools attract fickle shoppers while fostering stronger, lasting connections. The post Beyond Discounts, Community and AI Drive Gen Z Loyalty appeared first on E-Commerce Times.


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