Ford Amazon Partner Certified Pre-Owned Vehicle Sales have officially launched, introducing a new way for consumers to shop for certified Ford pre-owned vehicles online in select U.S. cities.
Ford Amazon Partner Certified Pre-Owned Vehicle Sales Begin
Latest Developments
Ford is now selling certified pre-owned vehicles on Amazon Autos, joining major automakers Hyundai and rental giant Hertz on the platform. The initial rollout covers the Los Angeles, Seattle, and Dallas markets. Car buyers can browse online and complete their selection through Amazon, though vehicle pickup will still occur at local participating dealerships.
Background and Context
This partnership aims to modernize used car shopping by combining Ford’s Blue Advantage program with Amazon’s streamlined ecommerce environment. Certified pre-owned (CPO) Ford vehicles featured on Amazon have passed a detailed inspection and include warranty protection and roadside assistance. By merging trusted automotive certification with Amazon’s familiar digital shopping interface, both companies seek to capitalize on shifting consumer behavior toward online auto purchases.
Reactions or Expert Opinions
Steve Zisk, senior product marketing manager at Redpoint Global, noted the convenience shift, saying modern car buyers use tools like browser comparisons, AI, and alerts to find deals—making Amazon a strong contender in digital vehicle sales. However, he warned that clean, accurate listing data is crucial to maintain consumer trust, especially for high-value, infrequent purchases like vehicles. Michael Klitzke, CEO of Auto Law Firm, emphasized potential legal risks tied to misrepresented “certified” vehicles, which could lead to fraud litigation if expectations are not met.
Figures or Data Insights
- Amazon currently ranks No. 1 in Digital Commerce 360’s Top 2000 list for North American ecommerce sales.
- Its marketplace ranks No. 3 globally based on third-party gross merchandise value (GMV).
- Amazon’s third-quarter sales reached their second-highest total to date, signaling strong platform momentum.
- “The biggest risk isn’t the vehicle itself—it’s data gaps during the shopping process,” Zisk explained.
Outlook or Next Steps
If successful, this certified pre-owned Ford sales model may expand into more markets, further digitizing the automotive retail landscape. Amazon’s performance in maintaining data accuracy and consistency will be pivotal in scaling the partnership. For Ford, it marks another strategic move to capture digitally savvy consumers who expect ecommerce simplicity even for major purchases.
As automotive ecommerce continues to evolve, the Ford-Amazon collaboration highlights how legacy manufacturers and digital platforms are reshaping the dealership model to fit modern buyer expectations.
