For now, audience guarantees are available for Programmatic Guaranteed ads running with a set of publishers on Google Ad Manager in the U.S. We look forward to onboarding more publishers and exchanges.
Advanced Programmatic Guaranteed features available for more exchanges
Speaking of expansion, we’re making Google audiences for Programmatic Guaranteed available across a variety of exchanges including Google Ad Manager but also Xandr and Magnite and looking to add more. We’ve already expanded capabilities for you to reach Google audiences on CTV campaigns when bidding on open auction inventory. Google audiences can help drive a higher return on investment by reaching the groups of consumers who are most likely to respond to your message based on Google’s understanding of intent. Now, you can also use Google affinity, in-market and demo segments while buying Programmatic Guaranteed deals across a variety of participating publishers, giving you even more flexibility in your audience strategies for CTV.
For these exchanges, we’re also improving how ad frequency management works for Programmatic Guaranteed deals, helping to enhance the viewing experience for your audiences. Once your campaign frequency goal is reached for certain users, whether via open auction, Programmatic Guaranteed, or a combination of the two, Display & Video 360 now stops showing ads to these users while still prioritizing and delivering the agreed number of impressions from your guaranteed deals.
Source link
