Supercharge your data with Google AI
In Display & Video 360, Google AI-powered solutions like optimized targeting and enhanced automation can analyze fragmented signals and harmonize them to optimize and scale your campaigns, delivering superior results regardless of your data resources.
Advertisers using optimized targeting boost campaign objectives by an average of 25% with Google audiences and 54% with first-party audiences. Optimized targeting analyzes real-time campaign data with Google AI, helping you discover new and relevant people more likely to convert within your campaign goals.
Enhanced automation with Google AI helps you improve your campaign performance using aggregated click, conversion, and impression signals to predict the optimal bid for each impression. In fact, advertisers who turned on enhanced automation saw a 60% lower median CPA at the insertion order level.
And advertisers using both optimized targeting and enhanced automation see a 10% lower CPA compared to using just one solution.
Display & Video 360’s comprehensive suite of signals, fueled by Google AI, empowers marketers to navigate the evolving digital advertising landscape with confidence, and all marketers can start implementing all of these tools to fit their unique needs today. Ensure that your demand-side platform has a breath of signals available for optimal performance across the internet.
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