Liverpool Department Store Agentic AI Shopping Integration is set to transform customer experience across Mexico’s largest retail chain. The company recently partnered with commercetools to enhance digital interactions using agentic AI.
Liverpool Department Store Agentic AI Shopping Integration Takes Off
Latest Developments
In November, Liverpool announced the rollout of agentic AI through a new collaboration with commercetools. The technology enables conversational shopping, giving users the ability to ask for product guidance and complete purchases without switching platforms.
Antonio Guichard, Chief Digital Officer at Liverpool, stated that customers are increasingly expecting faster, more intuitive online journeys, and this move directly responds to that demand.
Background and Context
Liverpool is Mexico’s oldest and largest department store chain, with 124 stores under its name and 186 Suburbia stores. The company ranks No. 30 in the Digital Commerce 360 Top 2000 based on ecommerce sales in North America.
This transformation follows Liverpool’s acquisition of a 49.9% stake in Nordstrom, signaling a broader strategy to modernize and globalize its retail ecosystem. Similar to how Amazon Bazaar Emerging Markets E-Commerce Expansion taps into new consumer bases with localized experiences, Liverpool is aiming to build deeper connections through digitally native channels.
Reactions or Expert Opinions
Industry leaders see this as a pivotal shift. Dirk Hoerig, founder of commercetools, described the partnership as a step into the era of agentic commerce—where AI not only recommends products but completes actions end-to-end on behalf of users.
Dustin Engel, co-founder at Elegant Disruption, emphasized that Liverpool is opening a new digital “agent channel,” where brand control and transaction integrity are as essential as product variety and pricing.
Figures or Data Insights
- Retailers using commercetools generated $3.44 billion in ecommerce sales in 2024.
- El Puerto de Liverpool manages over 300 retail stores in Mexico.
- Shift from search-and-scroll to ask-and-act behavior is accelerating globally.
- “This reduces friction and increases conversion,” said Joe Gagnon, CEO of Raynmaker.
Outlook or Next Steps
Experts agree that agentic AI will soon become a retail norm. As customer journeys lean toward 24/7 conversational commerce, companies with structured data and integrated platforms will gain speed and market share.
Liverpool’s move reflects a broader retail transformation where seamless, data-driven interaction replaces traditional online shopping methods. Such trends mirror the digital pivots seen in moves like Amazon Bazaar Emerging Markets E-Commerce Expansion, indicating how retailers are reshaping strategies to meet localized and tech-driven expectations.
