In an online marketing world of fierce competition, how does your eCommerce website keep you above the noise?
When a first-time visitor finds your eCommerce website, it takes them about 50 milliseconds to form a first impression (source: Google). In less than a minute, they subconsciously decide if your business is one they would like to patronize. And you can’t blame them. For every product or service you offer, there are hundreds (or thousands) of eCommerce stores all willing to sell the same thing using a more attractive offer. Every single one of you is fighting for the attention of the same audience, and for each potential buyer, there can only be one seller.
But if you’re looking to create an eCommerce website for your business, you’ve probably thought about this already. You may have plans to build an eCommerce website that will attract potential buyers, create credibility for your brand, and beat the efforts of your competitors. You probably already have a list of features and functionalities prepared for your eCommerce website development company.
When a first-time visitor finds your eCommerce website, it takes them about 50 milliseconds to form a first impression (source: Google). In less than a minute, they subconsciously decide if your business is one they would like to patronize. And you can’t blame them. For every product or service you offer, there are hundreds (or thousands) of eCommerce stores all willing to sell the same thing using a more attractive offer. Every single one of you is fighting for the attention of the same audience, and for each potential buyer, there can only be one seller.
But if you’re looking to create an eCommerce website for your business, you’ve probably thought about this already. You may have plans to build an eCommerce website that will attract potential buyers, create credibility for your brand, and beat the efforts of your competitors. You probably already have a list of features and functionalities prepared for your eCommerce website development company.
Align your Sales Goals with your eCommerce Website
At Market World, we prefer to approach website development a bit differently. It’s less about the features our clients think they need, and more about their sales goals. If you want a website that can bring in $40,000-$60,000 in sales per year, then you can go for average features that won’t cost you a lot. But if you’re looking to hit the $1 million mark on sales per year, then you can’t afford to compromise on the quality of your eCommerce website.
Market World is an eCommerce website development company. Many of our clients place their sales goals around $1 million, and come to us asking about the eCommerce website features they need to hit this mark.
Below is a brief version of the breakdown we often give them.
Important Features of your eCommerce Website
Design- Your design and branding are the first tools to build credibility in the eyes of potential customers. You should invest in a design that makes your brand appear well-managed with quality offerings.
Speed- The average user will give your website 3 seconds to load before leaving. Time is money, and if your website is not optimized for speed, you could be losing money by the second.
Data imports- The most successful businesses run on their ability to manage and use data. You need a smart website that makes your potential customers’ journey a lot easier.
Integration- A website is just one cog in the eCommerce wheel. There are some third-party systems (such as payment gateways) that are needed to complete the process, and your website should be able to integrate with these systems.
SEO- Every eCommerce website must have an internal structure for Search Engine Optimization. This allows organic visitors to find you through a simple search. eCommerce websites should also be suitable channels for marketing campaigns.
Choosing the Right Partner
A profitable eCommerce website takes time, experience, and resources to build. Thankfully, this is an investment that brings in continuous ROI (Return on Investments) when done right. Choosing a trusted partner- eCommerce development company- is non-negotiable.
At Market World, our development teams have the needed experience to create an eCommerce website that will support your sales goals and bring in continuous ROI for your business. We assign a team to each client, and each member is easily accessible to our clients. Our combined skills and experience are the reasons why we can make promises to our clients and deliver every single time.
